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Ethnic Sales & Marketing


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Brands and suppliers increasingly understand the importance of non-British ethnicities both as consumers and as business owners.

Of the 5% of the UK population which is neither black or white, 75% are from either India, Pakistan or Bangladesh.


Ethnic Sales & Marketing

The challenge has been to figure out how to tap this relatively untouched sector.

  • The Business Outsourcing Company’s Ethnic Sales & Marketing services can help clients reach this sector.
  • We understand the importance of linguistic and cultural sensibilities.
  • We help our clients create bridges with whole communities enabling them to successfully market & sell products there.

Our retail experience means we can understand the retailer’s mindset as well as yours so we can help you develop appropriate campaigns that your target market will be receptive to.


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Language and the ability to make people feel understood is very important.

  • It creates respect, the basic building block needed to create a relationship.
  • The Business Outsourcing Company has team members that speak all the main South Asian languages such as Hindi, Urdu and Gujarati plus numerous others.
  • We can provide services in any combination of English and these languages to ensure that you successfully reach your targeted ethnic customer.

Whether you are trying to reach wholesalers or ethnic-owned retailers to sell your product, we can assist. We routinely speak to several thousand independent South Asian businesses and can reach into thousands more.

Some of the services we provide our clients with include:

  • Customer service calls – inbound and outbound
  • Advising retailers about changes to legislation
  • Advising retailers about special offers or new product launches

We also provide a range of wholesale services which can integrate in with our ethnic sales & marketing programme. Please click here for more details – Wholesale Services


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The Business Outsourcing Company can provide all our solutions on a 24/7 basis to all time zones

  • This means we can help if your target customer is best reached in the evenings or over the weekend.
  • And, we can provide support for ad-hoc campaigns and permanent processes.

Please click here to read recent news articles about out this product.

We also provide bespoke UK lead generation services for product distributors and wholesalers that are looking for additional clients in specific locations. And sometimes we are able to price this service on a performance only basis. Please refer to our wholesaler page for more details.

Our business lead generation service is a complementary product to our telemarketing service.


For further information about our various Business Process Outsourcing solutions, or how we can provide a free trial of our BPO services, please call us on +44 (0) 1904 692 447

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